They say most people “fall” into insurance, but I’ve been living and breathing it since I was 18. Fresh out of college, while my mates were still figuring out their path, I was already diving into the world of premiums, policies, and providers.
I spent years climbing the ranks, eventually serving as a Senior Sales Manager for the UK’s largest PMI intermediary for 10 years. During that time, I didn’t just learn how to read the fine print; I learned exactly how insurers think, how the market shifts, and, most importantly, what clients actually need when the chips are down.
I eventually reached a point where I wanted to do things differently. I wanted to move away from the “corporate machine” and run things my way. That’s how Simple Search PMI Ltd was born – an intermediary where our advisers are all experienced, genuinely enjoy the work they do and believe in the company they work for. Our business model is a bit different to the others you may know: no huge marketing budgets or mass lead buying, more old-fashioned face-to-face networking and using initiative to make connections.
Why I Do What I Do
I’ll be honest: insurance isn’t always the most glamorous topic at a dinner party. But for me, it is incredibly rewarding. I’ve seen firsthand how the right advice can quite literally save a life or drastically improve the quality of it.
Knowing that a policy we’ve set up allowed someone to bypass a gruelling waiting list, get a life-saving diagnosis, or access a specialist they otherwise couldn’t afford – that’s the “why” behind Simple Search.
Beyond the Office
While I’m dedicated to the world of healthcare, I’m a big believer in practicing what I preach when it comes to a healthy lifestyle.
My weekends are rarely spent sitting still. You’ll usually find me out in the fresh air with my partner, searching for new scenic walking spots to tire out our Rhodesian Ridgeback, Xola. If you know the breed, you know that’s no small task.
When I’m not hiking through the countryside, I’m usually hitting the gym to stay sharp. As for life at home? Well, let’s just say I’m not the one you want holding the power drill – my girlfriend is definitely the DIY expert of the household, so I’ve happily taken charge of the kitchen instead. I love the challenge of cooking a great meal – it’s my way of switching off and getting creative (and ensuring we don’t end up with a DIY disaster for dinner).
Ready to find the right cover?
Let’s Keep It Simple
I started Simple Search to bring an honest, down-to-earth approach to a complex industry. No jargon, no corporate fluff, just expert knowledge filtered through a human-first lens.
I’ve been in this game a long time, and I’m here to make sure your health is in the best possible hands.
Want to chat about your cover or swap dog-walking routes? Feel free to reach out to me directly – I’m always happy to help navigate the market for you.
Louis Elton CII